Associate Digital Asset Management Analyst, Rushikonda IT SEZ — Visakhapatnam
A company based in Rushikonda IT SEZ is hiring an Associate Digital Asset Management Analyst for a full-time, on-site position. This is an entry-level role for someone comfortable organizing large volumes of digital content and keeping a shared asset library from becoming a mess nobody can search.
The company's marketing and product teams generate a steady stream of images, videos, and design files every week, and it all needs to land somewhere findable. Without consistent tagging, a folder of a few hundred product photos can become a place where the same image gets uploaded three times because nobody can locate the original. Keeping that from happening is essentially the job.
Day-to-day, this role involves:
- Organizing and maintaining digital assets within the company's DAM platform
- Applying consistent metadata tags so assets can be found quickly by anyone who needs them
- Working with marketing, design, and product teams to understand how new assets should be categorized
- Reviewing and correcting tagging or organizational issues flagged during periodic content audits
Fixing those flagged issues usually means going back through a batch of assets that got tagged inconsistently, sometimes by different people using slightly different naming conventions, and reconciling them into something that actually matches the rest of the library. A folder mislabeled "campaign_final_v2" instead of the agreed naming pattern might seem trivial on its own, but multiply that across a few hundred files and the whole system stops being searchable. It's not glamorous work, but it's the difference between a system people trust and one they quietly stop using.
Required skills include hands-on experience with a DAM platform, comfort building and applying metadata tagging structures, and a genuine eye for content organization, since a taxonomy that makes sense to one person can easily confuse everyone else on the team. Candidates who've worked with any recognized DAM system, even briefly, tend to ramp up faster here than someone coming in cold. A few extra skills would help but aren't required: familiarity with a platform like Adobe Experience Manager Assets, Bynder, or Widen; a working understanding of image and video file formats; and some awareness of usage rights and licensing restrictions attached to stock or licensed content.
A bachelor's degree is the education requirement for this role, and the company doesn't specify a particular subject, since the practical tagging and organizational skills matter more than the coursework behind the degree. On the experience side, they're asking for 15 months in a related position, which for most candidates means a prior internship or junior role touching content management, digital marketing operations, or something adjacent rather than a completely unrelated first job.
Pay for this position goes up to ₹63,000 a month, on-site, full-time. A few benefits come attached:
- Health insurance
- Paid time off
- Provident fund contributions
- Relocation assistance and accommodation support for candidates moving to Visakhapatnam
Rushikonda IT SEZ sits along Visakhapatnam's coastal stretch, and the office itself is a reasonably short commute from most of the newer residential areas that have grown up around the SEZ over the past few years. Naukri Mitra has picked up more listings from this part of the city recently as companies expand operations along the coast, and roles touching digital content and marketing operations make up a fair share of that growth.
The DAM team here is small, just two people right now, so this hire will work closely with the existing analyst rather than being one of several people doing similar work in parallel. That setup suits someone who wants real ownership over how the asset library gets structured, rather than following a rigid process set entirely by someone above them.
Interviews for this role typically include a short practical exercise: reviewing a small batch of sample assets and proposing how to tag and organize them. The company cares more about the reasoning behind someone's tagging choices than whether they match an existing internal system exactly, since a new hire is expected to adapt to house conventions anyway once they start.
Applications are reviewed on a rolling basis rather than by a set deadline. Anyone currently based outside Visakhapatnam who's open to relocating should say so directly in their application, since the relocation support gets discussed early rather than saved for a final offer conversation.
Volume picks up noticeably around product launches and major marketing campaigns, when a few hundred new assets can land in the system within a single week. During those stretches, tagging turnaround matters more than usual, since a delayed upload can hold up a campaign that's already scheduled to go live. Outside those windows, the pace settles into routine maintenance and smaller batches of incoming content.
Naming conventions and folder structure sound like small details until they're wrong, at which point they become the reason nobody can find last quarter's approved product shots without asking someone directly. Part of the job involves periodically reviewing the structure and proposing adjustments as content volume grows, rather than treating the initial setup as fixed forever.
This analyst also becomes an informal point of contact whenever someone outside the immediate team needs help locating an older asset or understanding why a particular file was archived instead of kept active. That side of the role rewards someone who's genuinely comfortable explaining a system to people who don't work in it daily, since patience with those questions keeps the library useful rather than something only two people fully understand.
Growth from this position usually moves toward a broader digital operations or content strategy role within the same company, once someone has a solid handle on how assets move through the organization end to end. A couple of people who started in a similar associate-level role have gone on to help shape asset workflows for entire product lines, which suggests there's more to this job than tagging files, even though most days start with tagging files.
